A Field In England

1. How was A Field In England's release different to typical film releases?

The release of A Field In England was different to typical film releases as it was released on all the different platforms such as; on DVD, in cinemas, on TV and on VoD. This happened all at the same time. This is different because films are normally released in cinemas first then on DVDs then on TV much later.

2. What are the advantages to releasing the film across all platforms on the same day?

The main advantage of releasing the film across all platforms on the same day is that it meet the needs of different customers and the films main target audience. It also allows everyone to watch it on the same day or when they want to either at home or in a cinema. People that have a high income or more money are more likely to go and watch it in a cinema whereas people with a low income are more likely to either buy the movie or just watch it on TV. In addition, releasing the film across all platforms means that all the marketing was done at once and not at different times which means more people are going to know about it if there is a lot advertisements, posters, billboards all at the same time.

3. What are the disadvantages to this approach?

There are many disadvantages to this approach, one of them is the fact that there was a lot of money put into all the platforms at once. This may be a disadvantage if one platform gains more peoples attention than another platform causing them to lose money in the less popular platform. The second disadvantage, is that more people may just watch on TV as they don't have to may a lot of money or they could just record it and watch it at a later stage.

4. What are the target audience would A Field In England be aimed at? Demographics and Psychographics?

The target audience for this film would be the demographic groups or B, C1 and C2 and the psychographic groups of a succeeder that are aged between 30-40 years old. This is because arthouse films are made as a piece of art and would be their type of film. 

5. Do you think all films in future will be released across all platforms simultaneously in future?

I don't think all films will be released across all platforms simultaneously in the future because big Hollywood movies would have a bigger target audience and would want their film to be watched in the cinema first so more people will pay and watch it in the cinema then release it on DVD as it will make them gain a lot of profit.

Ill Manors: Official Website

1. How does the Ill Manors official website promote the film?

The Ill Manors official website promotes the film as it had the trailer which is the first link on the site, this is so the audience can watch it and get an idea of what the film is about. The film is also promoted by social media such as Facebook and Twitter this is so the audience can share their opinions on the film.

2. What examples can you find of the Ill Manors brand on the website homepage?
On the website the same typography is used on the film poster, the trailer and the DVD cover. The buildings that are used on the posters, DVD cover and the trailer look like their estate buildings where the film is based. The audience could think that it is a violent film as their is a gun being held by one of the main characters.

3.What links does the website offer?

The website offers links such as Twitter and Facebook. The website also has links of where you can buy the film from.

4.What examples of synergy can you find between the website homepage and the print/broadcast platforms?
One example of synergy that is shown is the buildings and the font that is used, this is the same on every print texts such as DVD covers, posters, billboards and so on. 

5.List the links to social media on the website homepage. Why are these important?

The social media that are on the official website are Twitter and Facebook. These are important as this is how everyone communicates socially nowadays. It is also important to the audience and fans as Ben Drew/Plan B can inform them what is happening with the film and anything else that is important. For example, Ben Drew/Plan B used twitter to get his fans and audience involved in the Tag London campaign this useful and it was a easier way of seeing what everyone's opinion is as it is in the same place. 

Ill Manors: E-media questions

Ill Manors - Facebook Page

1. How many 'likes' has the Ill Manors film page had?

The Ill Manors film page has had 30,127 likes.

2. What is the top of the page promoting?

The top of the Ill Manors Facebook page is promoting the film as it has a picture of the DVD.

3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manors target audience.

All five posts on the page's wall appeal to the Ill Manors target audience as they all have links to Plan B himself, his music videos or what he's been doing. The first screengrab is of his music video, this will appeal to his target audience as they like his music and will want to listen to his new song and watch the video that goes with it. The second screengrab is of the Ill Manors trailer, this will appeal to his target audience as they will want to see what his movie is about. The third screengrab is of another movie that the Ill Manors is promoting this may appeal to Ill Manors target audience as they stated on the post that 'if you liked Ill Manors, you'll love the film OFFENDER' which means that the film could also be like Ill Manors. The fourth screengrab is a picture of Plan B holding an award and the caption being 'Congratulations to Ben aka Plan B who took Best Male Act and Best Hip Hop/ Grime Artist at the MOBO's last night' this may appeal to the Ill Manors target audience as they may want to look at the video of hi accepting the award and his giving his speech. The last screen grab is of a video by Plan B, this video is one of the songs that are played in the film Ill Manors. This may appeal to the target as they may want to see the music video to the song. 

4, Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
On a word document

5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a questions that invites people to comment or a competition to enter).
On a word document

6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
On a word document

7, Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
On a word document

8. How did the institution use the Facebook page to promote the film's release in May/June 2012?

They promoted the film by posting the music videos of the songs that are in the film and the trailer so the audience could see if they want to watch the movie.

Ill Manors - Twitter Feed

1. How does the Ill Manors Twitter feed  use the Ill Manors brand to promote the film?
The Ill Manors Twitter feed has an image of the DVD cover of the film. It has one of the main characters ,Riz Ahmed this shows the audience who is in it and the gun also shows the audience what type of film it is.

2. What hastags are used on the Ill Manors Twitter feed?

The hashtags that are mainly used on the Ill Manors Twitter feed is #illmanors

3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

The three celebrities the Ill Manors Twitter feed re-tweeted were Chris, Riz Ahmed and Anouska these three people had main roles in the film Ill Manors, this may appeal to the Ill Manors target audience as they may want to know how it was filming with Ben Drew and if they themselves are going to star in any other films that are similar.

4. How has the Ill Manors Twitter feed used pictures to help promote the film?

The Ill Manors Twitter feed used pictures to help promote the film as most of the pictures are of fans that have gone out to buy the film which is helping promote the film as it is showing the audiences that other people really liked the film which is influeincing them to either buy it or watch it. Other pictures on the Twitter feed are of where Ben Drew is doing a speech or where Plan B is performing. Lastly, the other pictures are of posters, DVD covers, CD covers of Ill Manors.

5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

On a word document

6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere! >>> http://on.fb.me/Tb76Rl  @iLLManors pic.twitter.com/wB336P4O
This tweet shows how many stars the film has and will make the audience want to watch it as it has had good reviews
We're about to start! #HMVsigning #iLLMannors
This tweet is showing the audience that the actors of Ill Manors are doing a signing which will make the audience go to HMV to meet them.
BIG THANX ALL THE PEEPS who came out to HMV tonite! Enjoy the movie!! #illMANORS @iLLManors x
This tweet shows how grateful the actors are because so many people went to the HMV signing. Also, it shows how many people have watched the film and enjoyed it.

Ill Manors - Instagram Page

1. How has the Ill Manors used the Instagram platform to promote Ill Manors?
The Ill Manors has used the instagram platform to promote the Ill Manors film by posting loads of pictures of the cast, the DVD, the soundtrack. They have also posted pictures of posters of Ill Manors.

2. Choose three particular images/posts and explain why they are effective in promoting the film.

On a word document

3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hastags across social media? Why is this important?

The hashtags that are used on instagram are #ILLMANORS

4. Find three images on Instagram tagged with Ill Manors that relate to other text you have studied across the three platforms such as the music video, TEDx lecture or a print interview. Explain the synergy between the text.
On a word document

Ill Manors - Youtube planbuk Channel

1. How was the planbuk YouTube channel used to promote the Ill Manors film.
The planbuk YouTube channel is used to promote the Ill Manors film as they have uploaded all of the music videos that goes with the soundtrack that is played in the film, Ill Manors. Also, the channel has the videos of Plan B performing the songs at the Ill Manors Album Launch Party.

2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
The YouTube uses synergy through the music videos that are posted with the Tag London Campaign. This is because the music video shows the opinions of youths in the same way were the Tag London campaign also wants the opinions of young people and the music video helps them express it.

3. What links to other social networking sites can you find on the planbuk channel homepage?
Facebook, Twitter, Soundcloud and Google+

Ill Manors: Tag London Campaign

1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Tag London campaign was based on twitter to help promote Plan B's album, Ill Manors. Fans and the audience of the film were able to give their opinions on the current climate in the UK and also their opinions about the new music album that is also in the film. It was a combinations of digital media and traditional. This made the audience engage more online and made them want to tweet using #ILLMANORS. There were 300 tweets in total that had been written out again in graffiti by graffiti artists. These tweets were then projected on London landmarks, such as Big Ben, Parliament and so on. They were then photographed and retweeted back to the individual users. 

2. Summarise the Ill Manors Tag London campaign help to promote the film?
The Tag London campaign helped promote the album of Ill Manors as twitter was the ideal e media platform as it would make people and Plan B's target audience want to watch the film if they likes the music album that went with it. .

3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

The links between the Tag London campaign and the other texts is that Plan B talks in an informal way in his music video and also the way the tweets are set out informal way too. However the tweets are written out in proper English.  This also links to the TEDx lecture as he is telling everyone what the film is about and how youths and people in poverty are made to feel in addition most of the tweets are about that too. Also, in the TEDx lecture Plan B also talks about the government and how they don't care and some of the people that tweeted also have strong feelings about the government.

4. Why might user-generated campaigns like this be more successful than traditional media campaigns?

User-generated campaigns may be more successful than traditional media campaigns because they are get the audience involved and letting them voice their opinions. This is an advantage as they will end up knowing more about the film and want to watch it. As a result, it would make the audience and Plan B's target audience feel more engaged as they are getting involved.

5. Choose five of the tweets above and for each on write what target audience the tweet could appeal to demographics/psychographics and then link the tweet to one other media text you have studied as part of the Ill Manors case study  (TEDx lecture, music video etc). Justify your link for each tweet using examples from the film/promotional material.

Men's Health Interview 

The target audience for the guardian would be aimed at people ages 20-30 who feel like they need to get in shape and see Plan B as a motivator. Strugglers from the pyschographic group would mainly read the article as they look up to plan b as they may have had the same experiences growing up. However, they also care about how they look hence why the would read this article. The article entertains people because of the way he speaks to the younger generations and they are the ones that can relate the most. The codes and conventions are the big picture of Plan B and his speech. The audience is allowed to take part in the article as they are able to comment their opinions about the article.

Q Magazine

The target audience for Q magazine would be for aspirer and explorers this is because both of these groups would want to know the views of Plan B and why he decided to make the film ' Ill Manors'. This article is entertaining as it has a video that shows of Plan B winning an award there is also a second video which is off his official music video. The codes and conventions of this article are the subheading which tell the audience what the interview is about.

Shortlist Interview

The target audience for this interview is reformers as they want to know how he coped with making a film for the first time. This interview is entertaining because he does not talk in a formal way and it also looks like he wants to make himself look bad. Another thing the audience may find entertaining is when he talks about making his film. The demographic group would be C2 and D this is because the interview is very informal and how he would talk everyday which is very similar to the younger generation.

The Guardian 

The upbringing of Plan B and how he moved past them is what the article is mainly about it is also about how he got into music and how he made a career out of it.The target audience for The Guardian may be succeeder's or reformers as they have well respected/high jobs and have the time to read about the issues that are going on in the society around them. We can immediately tell that it is a print platform as it had a big heading and pictures to go with what the article is about. This article also lets the audience comment below the article with their opinions. 

Print Platform - Ill Manors (Mr Halsey)

What are the key conventions that help you identify the print text?

• The reviews
• The stars
• Age certificate 
• Releasing date
• Directors name

What design features help identify the Ill Manors brand? 

The font of the title 'Ill Manors' and the building that look like they are surrounding one of the characters from the film.

What examples of synergy can you find with the broadcast platform or other print examples?

The gun is a form as synergy as it links to many aspects in the film.

What are the key conventions that help you identify the print text?

• Releasing date
• Singers/Rappers name
• Title of the film

What design features help identify the Ill Manors brand? 

The font of the title 'Ill Manors' and the background looks like an estate which also is a key theme in the film.

What examples of synergy can you find with the broadcast platform or other print examples?

The gun is a form as synergy as it links to many aspects in the film.

What are the key conventions that help you identify the print text?

• The reviews
• The stars
• Age certificate 
• Releasing date
• Directors name

What design features help identify the Ill Manors brand? 

The font of the title 'Ill Manors' and the building that look like they are surrounding one of the characters from the film.

What examples of synergy can you find with the broadcast platform or other print examples?

The gun is a form as synergy as it links to many aspects in the film.

Media MEST1 Monday 24th February 2013 Learner Response

WWW:

You start brilliantly but then drop off - if you can maintain the level of Question One  you should be looking at a B+

EBI:

Use paragraphs to show the different points you are making

Representation is a real weakness: your answer does not contain the word 'stereotype' or contain any theories.

Audience questions also weak: Where is uses and gratifications theory?

Re-write representations and audience question on your blog.

Question Three: Media Representations.

How does mise-en-scene contribute to the impact of the film?

Mise-en-scene has a massive part to play in the film. The producers of this short film hasn't used many props but the things they have used help tell the story.

One of the props they have used is the glitter/sequins. the glitter/sequins go everywhere once the father has been in a accident. This imitates the glass that has shattered into a million pieces. This tells the audience what a big impact an accident has on the car as well as the people/person inside of it.

Also, the producers have used a variety of shots but mainly close-up, long-shot, medium-shot and extreme close up. One of the close up shots are of the daughters facial expression when the father has been in the accident. It shows how she goes from a happy cheerful girl to a sad and frightened girl. 

The second close up is of the mothers and daughters hands which are being wrapped around the father. This imitates a seatbelt and how it is going to save the fathers life and also the fact of the daughter having fair wings shows how she's an angel and how she's going to care for him and look after him.

Question Four: Media Audience.

Why does the film appeal to such a wide audience?

This film appeals to such a wide audience as so many people nowadays have cars or use cars as their type of transport to get around. It helps people remember to put their seatbelt on whether they are the driver or the passenger even if they are in a hurry.

The advert also has no speech in it which means that people all over the world can view this advert as they don't have to convert the speech into their language as they can just look at the families facial expression to the impact the accident will have on the family and the person in the car.

Another reason this advert has a wide audience is because the whole advert is hard-hitting and has such an emotional impact to whoever watches it because it shows how happy the family were and how it immediately  shows how their facial expression changes.