1. Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Tag London campaign was based on twitter to help promote Plan B's album, Ill Manors. Fans and the audience of the film were able to give their opinions on the current climate in the UK and also their opinions about the new music album that is also in the film. It was a combinations of digital media and traditional. This made the audience engage more online and made them want to tweet using #ILLMANORS. There were 300 tweets in total that had been written out again in graffiti by graffiti artists. These tweets were then projected on London landmarks, such as Big Ben, Parliament and so on. They were then photographed and retweeted back to the individual users.
The Tag London campaign was based on twitter to help promote Plan B's album, Ill Manors. Fans and the audience of the film were able to give their opinions on the current climate in the UK and also their opinions about the new music album that is also in the film. It was a combinations of digital media and traditional. This made the audience engage more online and made them want to tweet using #ILLMANORS. There were 300 tweets in total that had been written out again in graffiti by graffiti artists. These tweets were then projected on London landmarks, such as Big Ben, Parliament and so on. They were then photographed and retweeted back to the individual users.
2. Summarise the Ill Manors Tag London campaign help to promote the film?
The Tag London campaign helped promote the album of Ill Manors as twitter was the ideal e media platform as it would make people and Plan B's target audience want to watch the film if they likes the music album that went with it. .
The Tag London campaign helped promote the album of Ill Manors as twitter was the ideal e media platform as it would make people and Plan B's target audience want to watch the film if they likes the music album that went with it. .
3. What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The links between the Tag London campaign and the other texts is that Plan B talks in an informal way in his music video and also the way the tweets are set out informal way too. However the tweets are written out in proper English. This also links to the TEDx lecture as he is telling everyone what the film is about and how youths and people in poverty are made to feel in addition most of the tweets are about that too. Also, in the TEDx lecture Plan B also talks about the government and how they don't care and some of the people that tweeted also have strong feelings about the government.
4. Why might user-generated campaigns like this be more successful than traditional media campaigns?
User-generated campaigns may be more successful than traditional media campaigns because they are get the audience involved and letting them voice their opinions. This is an advantage as they will end up knowing more about the film and want to watch it. As a result, it would make the audience and Plan B's target audience feel more engaged as they are getting involved.
5. Choose five of the tweets above and for each on write what target audience the tweet could appeal to demographics/psychographics and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc). Justify your link for each tweet using examples from the film/promotional material.
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