Ill Manors - Facebook Page
1. How many 'likes' has the Ill Manors film page had?
The Ill Manors film page has had 30,127 likes.
2. What is the top of the page promoting?
The top of the Ill Manors Facebook page is promoting the film as it has a picture of the DVD.
3. Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manors target audience.
All five posts on the page's wall appeal to the Ill Manors target audience as they all have links to Plan B himself, his music videos or what he's been doing. The first screengrab is of his music video, this will appeal to his target audience as they like his music and will want to listen to his new song and watch the video that goes with it. The second screengrab is of the Ill Manors trailer, this will appeal to his target audience as they will want to see what his movie is about. The third screengrab is of another movie that the Ill Manors is promoting this may appeal to Ill Manors target audience as they stated on the post that 'if you liked Ill Manors, you'll love the film OFFENDER' which means that the film could also be like Ill Manors. The fourth screengrab is a picture of Plan B holding an award and the caption being 'Congratulations to Ben aka Plan B who took Best Male Act and Best Hip Hop/ Grime Artist at the MOBO's last night' this may appeal to the Ill Manors target audience as they may want to look at the video of hi accepting the award and his giving his speech. The last screen grab is of a video by Plan B, this video is one of the songs that are played in the film Ill Manors. This may appeal to the target as they may want to see the music video to the song.
4, Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.
On a word document
On a word document
5. Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a questions that invites people to comment or a competition to enter).
On a word document
On a word document
6. Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.
On a word document
On a word document
7, Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.
On a word document
On a word document
8. How did the institution use the Facebook page to promote the film's release in May/June 2012?
They promoted the film by posting the music videos of the songs that are in the film and the trailer so the audience could see if they want to watch the movie.
Ill Manors - Twitter Feed
1. How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
The Ill Manors Twitter feed has an image of the DVD cover of the film. It has one of the main characters ,Riz Ahmed this shows the audience who is in it and the gun also shows the audience what type of film it is.
2. What hastags are used on the Ill Manors Twitter feed?
The Ill Manors Twitter feed has an image of the DVD cover of the film. It has one of the main characters ,Riz Ahmed this shows the audience who is in it and the gun also shows the audience what type of film it is.
2. What hastags are used on the Ill Manors Twitter feed?
The hashtags that are mainly used on the Ill Manors Twitter feed is #illmanors
3. Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
The three celebrities the Ill Manors Twitter feed re-tweeted were Chris, Riz Ahmed and Anouska these three people had main roles in the film Ill Manors, this may appeal to the Ill Manors target audience as they may want to know how it was filming with Ben Drew and if they themselves are going to star in any other films that are similar.
4. How has the Ill Manors Twitter feed used pictures to help promote the film?
The Ill Manors Twitter feed used pictures to help promote the film as most of the pictures are of fans that have gone out to buy the film which is helping promote the film as it is showing the audiences that other people really liked the film which is influeincing them to either buy it or watch it. Other pictures on the Twitter feed are of where Ben Drew is doing a speech or where Plan B is performing. Lastly, the other pictures are of posters, DVD covers, CD covers of Ill Manors.
5. Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
On a word document
6. How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.
#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere! >>> http://on.fb.me/Tb76Rl @iLLManors pic.twitter.com/wB336P4O
This tweet shows how many stars the film has and will make the audience want to watch it as it has had good reviews
We're about to start! #HMVsigning #iLLMannors
This tweet is showing the audience that the actors of Ill Manors are doing a signing which will make the audience go to HMV to meet them.
BIG THANX ALL THE PEEPS who came out to HMV tonite! Enjoy the movie!! #illMANORS @iLLManors x
This tweet shows how grateful the actors are because so many people went to the HMV signing. Also, it shows how many people have watched the film and enjoyed it.
This tweet shows how many stars the film has and will make the audience want to watch it as it has had good reviews
We're about to start! #HMVsigning #iLLMannors
This tweet is showing the audience that the actors of Ill Manors are doing a signing which will make the audience go to HMV to meet them.
BIG THANX ALL THE PEEPS who came out to HMV tonite! Enjoy the movie!! #illMANORS @iLLManors x
This tweet shows how grateful the actors are because so many people went to the HMV signing. Also, it shows how many people have watched the film and enjoyed it.
Ill Manors - Instagram Page
1. How has the Ill Manors used the Instagram platform to promote Ill Manors?
The Ill Manors has used the instagram platform to promote the Ill Manors film by posting loads of pictures of the cast, the DVD, the soundtrack. They have also posted pictures of posters of Ill Manors.
The Ill Manors has used the instagram platform to promote the Ill Manors film by posting loads of pictures of the cast, the DVD, the soundtrack. They have also posted pictures of posters of Ill Manors.
2. Choose three particular images/posts and explain why they are effective in promoting the film.
On a word document
3. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hastags across social media? Why is this important?
The hashtags that are used on instagram are #ILLMANORS
4. Find three images on Instagram tagged with Ill Manors that relate to other text you have studied across the three platforms such as the music video, TEDx lecture or a print interview. Explain the synergy between the text.
On a word document
On a word document
Ill Manors - Youtube planbuk Channel
1. How was the planbuk YouTube channel used to promote the Ill Manors film.
The planbuk YouTube channel is used to promote the Ill Manors film as they have uploaded all of the music videos that goes with the soundtrack that is played in the film, Ill Manors. Also, the channel has the videos of Plan B performing the songs at the Ill Manors Album Launch Party.
The planbuk YouTube channel is used to promote the Ill Manors film as they have uploaded all of the music videos that goes with the soundtrack that is played in the film, Ill Manors. Also, the channel has the videos of Plan B performing the songs at the Ill Manors Album Launch Party.
2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
The YouTube uses synergy through the music videos that are posted with the Tag London Campaign. This is because the music video shows the opinions of youths in the same way were the Tag London campaign also wants the opinions of young people and the music video helps them express it.
The YouTube uses synergy through the music videos that are posted with the Tag London Campaign. This is because the music video shows the opinions of youths in the same way were the Tag London campaign also wants the opinions of young people and the music video helps them express it.
3. What links to other social networking sites can you find on the planbuk channel homepage?
Facebook, Twitter, Soundcloud and Google+
Facebook, Twitter, Soundcloud and Google+
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