A Field In England

1. How was A Field In England's release different to typical film releases?

The release of A Field In England was different to typical film releases as it was released on all the different platforms such as; on DVD, in cinemas, on TV and on VoD. This happened all at the same time. This is different because films are normally released in cinemas first then on DVDs then on TV much later.

2. What are the advantages to releasing the film across all platforms on the same day?

The main advantage of releasing the film across all platforms on the same day is that it meet the needs of different customers and the films main target audience. It also allows everyone to watch it on the same day or when they want to either at home or in a cinema. People that have a high income or more money are more likely to go and watch it in a cinema whereas people with a low income are more likely to either buy the movie or just watch it on TV. In addition, releasing the film across all platforms means that all the marketing was done at once and not at different times which means more people are going to know about it if there is a lot advertisements, posters, billboards all at the same time.

3. What are the disadvantages to this approach?

There are many disadvantages to this approach, one of them is the fact that there was a lot of money put into all the platforms at once. This may be a disadvantage if one platform gains more peoples attention than another platform causing them to lose money in the less popular platform. The second disadvantage, is that more people may just watch on TV as they don't have to may a lot of money or they could just record it and watch it at a later stage.

4. What are the target audience would A Field In England be aimed at? Demographics and Psychographics?

The target audience for this film would be the demographic groups or B, C1 and C2 and the psychographic groups of a succeeder that are aged between 30-40 years old. This is because arthouse films are made as a piece of art and would be their type of film. 

5. Do you think all films in future will be released across all platforms simultaneously in future?

I don't think all films will be released across all platforms simultaneously in the future because big Hollywood movies would have a bigger target audience and would want their film to be watched in the cinema first so more people will pay and watch it in the cinema then release it on DVD as it will make them gain a lot of profit.